Visual identity for a range of craft beers celebrating Fair Isle knitwear.
![](https://freight.cargo.site/t/original/i/b83028795196056926444712dedef7d461d9f83a8dd0a2a1b6f463c627c1e3e0/fair-isle-jumpers-low-sat.jpg)
From the very beginning my agenda for this project was to create a brand identity that not only celebrates the knitwear but also takes it back where comes from and sheds some light on Fair Isle with its unique and rich culture.
![](https://freight.cargo.site/t/original/i/40a48c66b1b147000da4daa67063547549bb310d7da94f179d36b3afa20cc8d2/06.jpg)
The main feature of the design are colored stripes with knitted patterns. Their placement high up on the bottle comes from the fact that often the main pattern of a Fair Isle jumper is put on the chest.
![](https://freight.cargo.site/t/original/i/47322d7b865d7fbac0dafa3bbe964ffb2a019af431e6390d7ca430a2eafd9dc8/4-shetland-isles-life-chris-morphet.jpg)
![](https://freight.cargo.site/t/original/i/6e8869e11be0d93e8d659e564a2ca0afa61ebe1908d658dee4ba6d1d9787699a/IMG_3344low-sat2.jpg)
The patterns are inspired by knitting charts and punched cards traditionally used by Fair Isle knitters. Use of paper with embeded fibers adds a layer of tactility. Each style of beer is named after a Fair Isle landmark. Colour palette and typographic choices in the project were largely informed by old photos of Fair Isle and its inhabitants.
![](https://freight.cargo.site/t/original/i/c12e0ef49b3b9b4dc3e89d99a89ffec166855f90b016e1b207de1f8ccad79991/Zrzut-ekranu-2024-01-20-o-20.03.05.png)
![](https://freight.cargo.site/t/original/i/861e90a549bc8841c7276d05065e6ad30d4cef85929e75a5b73c81867df1a3db/EPjXiUCXUAMfAfq2.jpg)
![](https://freight.cargo.site/t/original/i/8501c7b41390f77a0a7dc7c1f5f346dc0852910e0dad6ce54c48129a0954739a/IMG_33312.jpg)
![](https://freight.cargo.site/t/original/i/bf2a6e0a62459443316a9eedf89353a28f29e479ee1b8f5befcf46576d573a61/1590003_900.jpg)